Privacy policy

Velko operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Velko is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your personal information is collected, used and disclosed as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information”, we mean any information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or information that has been de-identified so that it cannot identify or reasonably be linked to you.

Depending on how you interact with the Services, where you live and what is permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences derived from such information:

Contact details, including your name, address, billing address, delivery address, telephone number and email address.
Financial information, including credit card, debit card and financial account numbers, payment card information, financial account information, transaction details, payment method, payment confirmation and other payment-related information.
Account information, including your username, password, security questions, preferences and settings.
Transaction information, including the items you view, add to your basket, save to your wishlist or purchase, return, exchange or cancel, as well as your previous transactions.
Communications with us, including information you provide when communicating with us, for example when submitting an enquiry or complaint to customer service.
Device information, including information about your device, browser or network connection, your IP address and other unique identifiers.
Usage information, including information about your interaction with the Services, such as how and when you use or browse them.

Sources of Personal Information

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information.
Automatically through the Services, including information from your device when you use our products or services or visit our website, as well as through cookies and similar technologies.
From our service providers, including when we engage them to provide certain technology or when they collect or process your personal information on our behalf.
From our partners or other third parties.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

Providing, personalising and improving the Services. We use your personal information to provide the Services to you, including fulfilling our contract with you, processing payments, managing orders, remembering your preferences and items you are interested in, sending account-related notifications, processing purchases, returns, exchanges or other transactions, creating, maintaining and managing your account, arranging delivery, facilitating returns and exchanges, enabling you to post reviews and providing you with a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal information to personalise and improve the Services.
Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or post, as well as displaying online advertisements for products or services through the Services or on other websites, including based on items you have previously purchased, added to your basket or other activity on the Services.
Security and fraud prevention. We use your personal information to authenticate your account, provide a secure shopping and payment experience, detect, investigate or take action regarding possible fraudulent, illegal, dangerous or malicious activity, protect public safety and ensure the security of our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password or other account information with anyone.
Communicating with you. We use your personal information to provide customer support, respond to your requests, provide our Services effectively and maintain our business relationship with you.
Legal purposes. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement agencies or government authorities, as well as to investigate or participate in civil discovery, potential or actual litigation or other contentious legal proceedings, and to enforce or investigate possible violations of our terms or policies.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

With Shopify, vendors and other third parties who provide services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and delivery.
With business and marketing partners to provide marketing services and display advertising to you. For example, we use Shopify to support personalised advertising through third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to instruct us not to share information about you for personalised advertising and marketing purposes based on your online activity across different merchants and websites.
When you direct us, request us or otherwise consent to the disclosure of certain information to third parties, for example to deliver products to you or through the use of social media widgets or login integrations.
With our affiliates or otherwise within our corporate group.
In connection with a business transaction, such as a merger or insolvency proceeding, to comply with applicable legal obligations, including responding to subpoenas, search warrants or similar requests, to enforce our Terms of Service or applicable policies, and to protect or defend the Services, our rights and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you.

In order to provide and improve the Services, information you submit through the Services will be transmitted to and shared with Shopify and third parties that may be located in countries other than your own.

In addition, to help protect, develop and improve our business, we use certain advanced Shopify features that incorporate data and information obtained from your interactions with our store, other merchants and the Shopify platform itself. To provide these advanced features, Shopify may use personal information collected from your interactions with our store, other merchants and the Shopify platform.

In these circumstances, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding its use of your information for these purposes.

For more information about how Shopify uses your personal information and the rights you may have, please refer to the Shopify Consumer Privacy Policy.

Depending on where you live, you may also exercise certain rights regarding your personal information through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may include links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of any information they contain.

Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and users of those third-party platforms, without limitation as to its use by us or third parties.

The inclusion of such links does not, by itself, imply any endorsement of the content of those platforms or their owners or operators, unless expressly stated within the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children under the age of majority as defined by applicable law in your jurisdiction.

If you are the parent or legal guardian of a child who has provided us with their personal information, you may contact us using the details below to request its deletion.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell”, as those terms are defined under applicable law, personal information belonging to individuals under the age of 16.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “absolute security”. In addition, information you send to us may not be secure while in transit. We recommend that you do not use unsecured channels to send us sensitive or confidential information.

The length of time we retain your personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. These rights are not absolute, may apply only in certain circumstances and, in some cases, we may decline your request where permitted by law.

Right of access. You may have the right to request access to the personal information we hold about you.
Right to deletion. You may have the right to request that we delete personal information we hold about you.
Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
Right to data portability. You may have the right to receive a copy of the personal information we hold about you and request that we transfer it to a third party, in certain circumstances and subject to certain exceptions.
Managing communication preferences. We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option included in our emails. If you opt out, we may still send you non-promotional emails, such as those relating to your account or orders you have placed.

If you live in the United Kingdom or the European Economic Area (EEA), subject to the exceptions and limitations provided by applicable law, you may also exercise the following rights:

Objection to processing and restriction of processing. You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
Withdrawal of consent. Where we rely on your consent to process your personal information, you have the right to withdraw that consent. Withdrawing your consent will not affect the lawfulness of processing carried out on the basis of your consent before it was withdrawn.

You may exercise any of these rights where indicated within the Services or by contacting us using the contact details provided below.

For more information about how Shopify uses your personal information and the rights you may have, including rights relating to data processed by Shopify, please visit the Shopify Privacy Portal.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by applicable law.

In accordance with applicable law, you may appoint an authorised representative to make requests on your behalf to exercise your rights. Before accepting a request from a representative, we will require them to provide evidence that you have authorised them to act on your behalf, and we may need you to verify your identity directly with us.

We will respond to your request within a reasonable period, as required by applicable law.

Complaints

If you have a complaint about how we process your personal information, please contact us using the contact details provided below.

Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

If you are in the United Kingdom, you may lodge a complaint with the Information Commissioner's Office (ICO).

For the EEA, a list of data protection authorities is available from the European Data Protection Board.

International Transfers

Please note that we may transfer, store and process your personal information outside the country in which you live.

If we transfer your personal information outside the United Kingdom or the European Economic Area (EEA), we will use recognised transfer mechanisms, such as the European Commission's Standard Contractual Clauses (SCCs), the UK's International Data Transfer Agreement (IDTA), the UK Addendum to the EU SCCs, or another legally recognised mechanism, as applicable, unless the information is transferred to a country recognised as providing an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons.

We will publish the updated version of this Privacy Policy on this website, update the “Last updated” date and provide notice of any changes where required by applicable law.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise your privacy rights or have a complaint about how we process your personal information, you can contact us at:

📧 contact@velko.uk

🌐 velko.uk